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South Africa’s leading cab service for children launches in Cape Town

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How do your children get home from school every day? Are you able to pick them up?

If not how confident are you that your child is transported safely, correctly strapped into the appropriate car seat and driven by someone who is as reliable and responsible as you? Cool (Kids’) Cabs, the cab service focused solely on transporting children safely from school, is launching in Cape Town this January.

Founded in 2009 in Johannesburg, Cool (Kids’) Cabs has been the mobile caregiver for children for close to a decade with over 8,000 pickups per month. With only the highest safety standards in place, drivers ensure all children are correctly strapped into an appropriate child restraint at all times. In over 8 years, Cool (Kids’) Cabs have driven over 5 million kilometers - injury free.

Having seen a gap in the market, owner Tiffini Wissing Hein knew that a reliable transport service for children in South Africa was needed and as such created Cool (Kids’) Cabs.
“We strongly felt the need to turn the current model of scholar transport on its head! We wanted to break the negative, stereotypical perception and deliver a positive, workable solution. We started in 2009 with just one car and now have 36 cars on the roads in Johannesburg. Our focus has always been to provide the safest transport for children - they are your most precious cargo and entrusting them to someone else is not something you should take lightly,” says Hein.

“However, we know the adage of ‘it takes a village to raise a child’ rings true as most of us simply cannot be in two places as once. This is where we come in. Our elite service offering ensures you can rest easy in the knowledge that your child is being safely and reliably transported to their home or extra mural activity and that they are happy and comfortable with their driver. We know this service will greatly assist many busy parents in Cape Town and we can’t wait to expand our offering here.”

Cool (Kids’) Cabs have an advanced tracking system monitored 24/7 by a highly skilled team of office-based supervisors who remain the parent's point of contact at all times. All vehicles are regularly maintained and daily checks are conducted before leaving the office. As part of their commitment to safety, the company has a strict rule of no more than four children to a standard vehicle. In response to a demand for bigger groups, the company will also be launching a 7-seater car in 2018 in both JHB and CT, along certain routes.

“The quality of our drivers is non-negotiable and as such our hiring process is incredibly thorough. We only hire female drivers who go through an extremely intensive training programme and screening checks before they are allowed to work for us. They also need to have proper child care training and a minimum of 5 years driving experience. We also upskill every driver in first aid, advanced driver training and hijack prevention,” says Hein.

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